Report
February 2025

Open innovation as a catalyst for CPG growth

Leading CPG companies are turning to open innovation to speed up product development, cut costs, and stay competitive. This report explores how top brands work with startups, researchers, and tech partners to drive real results through open innovation.

Supermarket shopping basket full of diverse CPG products

CPG companies are under pressure to innovate faster and smarter. This report reveals how industry leaders use open innovation to access cutting-edge technology, reduce R&D costs, and bring products to market faster.